Branding

SEOULidarity

Merriam-Webster Dictionary defines solidarity as unity that is based on community of interest. Inspired by this, I envisioned SEOULidarity as a hub where K-pop fans could unite in their love for these artists. The logo features both Korean and English characters merging into a heart, symbolizing collective fan adoration.

I also handled the branding for its subsidiary, Angelic Seoul, an online store. I used the same logo and added distinguishing elements like wings and a halo. This is to establish a connection with SEOULidarity while maintaining thematic alignment with the shop's name.