Happy Hallyu Hive
HAPPY HIVE
Happy Hive's marketing team aimed to increase foot traffic with themed coworking events. Leveraging the widespread fanbase and tight-knit community of K-pop fans, we conceptualized Happy Hallyu Hive.
I led its digital marketing initiative, strategizing to engage various fandoms and crafting videos with a trendy retro computer style. My personal interest in many K-pop groups was definitely an asset, from the planning to the copy.
This project stands out as one of my favorites at Happy Hive. That's why I'll be providing more details on each post I created. Buckle up!
Teaser
Links "hallyu" with "Happy Hive," hinting something Korean Wave-related ahead. The copy is inspired by K-pop artists' self-introductions.
Description
Copy
hallyu, n. Chinese term that translates to "Korean Wave"
Annyeonghaseyo, Happy Hive-imnida! 🫰 (Transl: Hello, we are Happy Hive!) Please look forward to what we have in store for you this April! 🙇♀️
Music
TWICE - Fancy
main video
Music
Lukrembo - Balloon; BLACKPINK - DDU-DU DDU-DU
Description
The communication style relates to the target audience: young professionals and students. The caption is a lyrical reference to BLACKPINK. I hinted at freebies, a popular concept within the K-pop community.
Happy Hive in your areyuh! 💥 Buzz into the Happy Hallyu Hive as we turn our coworking space into a K-pop fan's haven! We'll paint the town with your favs' faces and even prep some giveaways. 👀
Copy
who's your fav?
Music
NewJeans - OMG
Description
K-pop fans on Twitter/X often make "stan lists" that comprise their favorite artists. To boost engagement, we invited followers to share their lists, which also helped guide our decorations and giveaways.
Copy
Lapagan na ng stan list at fandoms! 🤲 (Transl: Time to drop your stan list and fandoms!) Comment your favorite K-pop groups and your biases, and we might prepare something special for you at Happy Hive on April 17 to 21. 👁️
ga time!
Music
BTS - Dynamite
Description
Giveaway time! To gauge attendance, we announced that early signups would receive stickers and candies. The caption references "Sticker" by NCT 127.
Copy
Like a sticker, sticker, sticker, sticker, sticker, sticker 🫳🫴
Sirang plaka yarn? 💿 (Transl: Is that a broken record?) Nah, we're just giving away a lot of stickers and candies at Happy Hallyu Hive, our K-pop themed coworking week! So, make sure to sign up. 😉
Music
Stray Kids - Mixtape: OH; ENHYPEN - Polaroid Love; ITZY - WANNABE; Seventeen - VERY NICE
our playlists
Description
This video highlights our preparations for Happy Hallyu Hive, focusing on the playlists. We curated "Happy Hallyu Hype" for energetic tunes and "Happy Hallyu Hayahay" (meaning 'comfortable') for chill vibes.
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Whether you want to do a random play dance or just vibe, we're ready with our playlists for Happy Hallyu Hive, our K-pop themed coworking week. 🫡 Soon!
dive into the hive
Music
aespa - Next Level
Description
To build anticipation, we revealed the decorated space, with the caption as a nod to the background music.
Copy
From the ground floor to every next level, Happy Hallyu Hive is ready for you. 💁♀️ Drop by and work it out from April 17 to 21! ✨
d-1
Music
Super Junior - Sorry, Sorry
Description
I prepared one last post ahead of K-pop Week to keep the excitement alive. The caption plays on the video's background music.
Copy
Sorry, sorry, sorry, sorry, bukas pa magsisimula! 🎶 (Transl: It's not starting until tomorrow!)
Happy Hallyu Hive begins tomorrow! Experience a K-pop themed coworking space this entire week. 🤩
I designed the stickers for the aforementioned giveaway, featuring the logos and lightsticks of the top three favorite groups among followers: Blackpink, BTS, and TWICE.
TOOLS
Adobe Illustrator
Adobe Premiere Pro
credits
Vector assets: Freepik
